Company profile writing for UAE businesses
Company profile writing is the work of turning your trade licence, service list and confirmed facts into clear, structured text that a buyer can scan in minutes. We write in English, Arabic or both, and we include only facts you confirm, with no invented clients or figures. Writing comes with design in every package, from AED 150.
A company profile written from your licence and your facts. The structure follows the activities on your trade licence, the content comes from the information you confirm, and anything missing becomes a question for you. Writing and design come together in every package, from AED 150, in English, Arabic or both. Read our guide on how a company profile differs from a brochure.
How we write your profile
- Intake: you answer our questionnaire and send your trade licence, your service list and any material you already have.
- Structure: we map the profile’s sections to the activities on your licence, so every service sits within your licensed scope.
- Draft and approval: we write each section in plain, direct sentences and send the text to you. Where a detail is missing, we ask you for it. You approve the text before design starts.
- Revisions: each package includes a set number of revision rounds: 1 on Starter and Essential, 2 on Professional, and unlimited in-scope revisions on Premium.
The full timeline is on how our 4-step process works.
What each section needs from you
This table shows what we ask for and how we turn it into copy.
| Section | What we ask you for | How we phrase it |
|---|---|---|
| About and licence snapshot | Your trade licence (a copy or the key details), and the year you started if you want it shown | Company name, legal form and activities exactly as on the licence, plus a two-to-three-line summary of what you do |
| Services | Your full service list, with the ones you most want to win work in | Grouped by service line, each with a short, plain description, within your licensed activities |
| Capacity and people | Team roles, headcount if you want it shown, main equipment | Roles rather than names; figures exactly as you give them |
| Coverage | The emirates and areas you serve, and your working hours or shift patterns if relevant | A short list by emirate, so a buyer can check their location quickly |
| Certificates | Copies of the certificates you hold | Certificate names and issuing bodies as printed; the section is left out if you hold none, and the space goes to your services |
| Selected projects (a short list or table on any package; a dedicated page on Premium) | Project details, and permission for any client names | The same short entry for every project: scope, location, client type and year |
| Contact | One authorised contact, with phone and email | One clear contact block on the last page |
Our writing rules
- Facts only. Every statement comes from your documents or your answers. If something is missing, we ask you before adding it.
- Figures exactly as you give them. Headcounts, years and equipment numbers are used as you send them.
- Names and activities as on your licence. Your company name, activities and certificate names match your documents.
- Specific over superlative. We describe what you do, the sites you serve and the certificates you hold. Words like “leading” or “best” appear only when you can support them.
- Vision and mission are optional. We draft them only from what you tell us.
- Short sections with headings, so a reviewer can scan the page and find each point.
One language or both
Starter is written in one language, English or Arabic. Essential, Professional and Premium are written in both, and each version is written for its own reader. See bilingual Arabic–English profiles for how the two versions are produced.
How much fits in each package
Page count sets how much we can say. As a guide:
- Starter, AED 150: 4 pages in one language, English or Arabic. A cover, who you are and what you do, how and where you work, and how to reach you.
- Essential, AED 450: 6 pages per language, in Arabic and English. Room to give services, staffing or equipment their own pages.
- Professional, AED 850 (Recommended): 8 pages per language. Space for detail, and one page can carry a short project list or table.
- Premium, AED 1,500: 8–10 pages per language, with wording tailored to a specific tender or vendor registration and a dedicated selected projects page.
No VAT added. Delivery times start after full intake. Compare packages. Comparing quotes? See how much a company profile costs in the UAE.
Need more room? An extra page is AED 99 per page, per language. A page added in both languages is AED 198. An extra revision is AED 79.
Writing for a specific bid? See company profiles for tenders. Getting onto a supplier list or answering a questionnaire? See company profiles for prequalification and vendor registration.
What to send us
- Your trade licence, as a copy or the key details
- Your list of services, marking the ones that matter most to you
- Team roles, and headcount if you’d like it shown
- The emirates and areas you cover
- The certificates you hold
- Project details, with permission for any client names you want shown
- Any existing material: an old profile, a brochure, website text or a presentation
Delivery times start after full intake. Once the text is approved, it moves to company profile design.
For the full list, with what to gather and how to send it, see what information to prepare for a company profile.
Writing for a particular sector? See our facility management company profiles, cleaning company profiles and contracting and fit-out company profiles.
See how the writing reads
Read the text in our samples to see how we structure each section in both languages. All three are fictional companies we created to show the structure and design. Each is an 8-page PDF: 4 pages in English and the same 4 pages in Arabic.
- Northbay Facilities, facility management · Sample, fictional company · PDF
- Clearpath Cleaning, cleaning · Sample, fictional company · PDF
- Cedarline Contracting, contracting · Sample, fictional company · PDF
Company profile writing FAQs
Do you write our vision and mission?
If you’d like them, yes. They’re optional, and we draft them only from what you tell us about your goals and the way you work. Many profiles read well without them, and the space goes to your services instead.
Will you describe us as “leading” or “the best”?
Only if you can support the claim. Specific facts read better: the services you deliver, the emirates you cover and the certificates you hold. A reviewer comparing suppliers gives more weight to detail than to adjectives.
How long is each section?
It depends on your package’s pages per language and on how many services you offer. We keep sections short, with clear headings, and fit them to your page count rather than to a set word count.
Can you work from our existing brochure or website text?
Yes. Send us your existing text and we will edit it with a light proofread (spelling, typos, layout and formatting checks, with no rewriting or tone changes), then design it into your profile. One free revision round is included.
Do we see and approve the wording before design starts?
Yes. You review the text and approve it before design starts, so the layout is built around wording you’ve already confirmed.
We don’t have any text yet. Where do we start?
Start with your trade licence and a list of your services. We write the profile from the facts you give us, ask about anything missing, and you approve the text before design starts. Our checklist of what information to prepare for a company profile lists the rest.
Can you add market statistics or industry figures to make the profile stronger?
We build the profile on figures about your own company that you give us and confirm, such as headcount, years in operation or coverage. A buyer may ask you to back up anything in the profile, so market statistics and claims that can’t be traced to a source stay out, and the space goes to facts about your work.
Can the profile show our past projects?
Yes, on any package. Give us the project details you want shown and are free to share, and we include them in your profile. Professional can use one of its 8 pages per language for a short project list or table. Premium adds a dedicated, fully designed selected projects page, with wording tailored to your tender.
Start with your trade licence
Send your trade licence details and service list on WhatsApp or through the contact form. We’ll recommend a package, and delivery times start after full intake. Every package includes writing and design, delivered as a print-ready PDF and a web PDF, with no VAT added.