What information to prepare for a company profile: a UAE checklist
Before a company profile is written, gather ten things: your trade licence details, your services, your capacity, the areas you cover, the certificates you hold, any projects you have permission to show, your logo and photos, your contact details, any existing material, and the purpose and deadline. For a bilingual profile, add your official Arabic and English names.
Why preparing first saves time
Missing facts are the most common reason a company profile takes longer than planned. Each gap becomes a question, and each answer has to be written in and checked. With us, the delivery time starts after full intake, and you approve the text before design starts, so arriving with complete information means fewer rounds and an earlier finish. See our 4-step process.
The checklist
1. Trade licence details
Gather: your legal name in English and Arabic exactly as it appears on the licence, the licence number, the issuing authority (a mainland economic department or a free zone authority), your legal form, your licensed activities and the year you were established.
Where to find it: your current trade licence.
How to send it: a clear PDF or photo of the licence, or the key details typed out.
Tip: activity names go into the profile as issued, so don’t shorten or rename them. If you hold more than one licence, say which one the profile should follow. Licensed in Abu Dhabi or Dubai? See company profile design in Abu Dhabi or company profile design for Dubai companies.
2. Your services
Gather: your full list of services, grouped into service lines, with the three to five that matter most to you marked.
Where to find it: your licence activities, recent quotations and contracts, and your website.
How to send it: a simple list in a document or a message.
Tip: include only the services you’re licensed for and actually deliver. For sector-specific lists, see facility management company profiles, cleaning company profiles and contracting and fit-out company profiles.
3. Capacity: team, equipment and systems
Gather: the roles in your team and how supervision works; your headcount, only if you want it shown and it’s current; your main equipment or vehicles; and the software or systems you actually use.
Where to find it: your organisation chart, a staff summary by role and your equipment or asset list.
How to send it: an organisation chart or a short list of roles, plus an equipment list.
Tip: staff names aren’t needed. Roles read clearly and stay accurate when people change.
4. Coverage
Gather: the emirates and areas you serve, the types of sites you work on, and your working hours or shift cover if they matter to your clients.
Where to find it: your current contracts and site list.
How to send it: a short list by emirate.
Tip: list where you work today, not where you plan to.
5. Certificates and policies you hold
Gather: a copy of each certificate, or its exact name, issuing body and expiry date, plus the HSE or quality policies you work to.
Where to find it: the certificates themselves, as issued.
How to send it: PDF copies.
Tip: include valid certificates only; any still in progress can go in once they’re issued. If you hold an ICV certificate, include it too. Our vendor registration checklist explains where it fits in supplier registration.
6. Projects or clients you have permission to show
Gather: for each project, the type of work, the location (at emirate level), the scope and the year.
Where to find it: your contracts, completion records and project files.
How to send it: a table or list, one line per project.
Tip: client names and logos appear only with the client’s permission. If you’re a new company, describe the types of work you do instead.
7. Logo, brand colours and your own photos
Gather: your logo as a vector file (AI, EPS, SVG or PDF) if you have one, otherwise a large PNG; your brand colour codes; and your own photos of your team, uniforms, vehicles, equipment or sites.
Where to find it: the designer who made your logo, your brand guidelines and your own photo library.
How to send it: the original files, sent as documents rather than compressed images.
Tip: use your own photos rather than stock images of other companies’ work. If you have no suitable photos, the design uses icons and clear typography instead.
8. Contact details
Gather: phone, WhatsApp, email, website, the office emirate or area as you want it shown, and the person or role named for enquiries.
Where to find it: your current letterhead or email signature.
How to send it: typed out, exactly as they should appear.
Tip: one named contact or role reads more clearly than a list of numbers.
9. Existing material
Gather: an old profile, a brochure, your website text, presentations or a past prequalification questionnaire.
Where to find it: shared drives, your website and past submissions.
How to send it: the files as they are.
Tip: we can work from them or edit them, on any package. More on company profile writing.
10. Purpose and deadline
Gather: who will read the profile (a client, a buyer’s supplier list or a specific tender), the closing or submission date, and any page limit or required format.
Where to find it: the buyer’s request, the tender documents or the registration guidelines.
How to send it: the document itself, or the requirements copied into your message.
Tip: share the buyer’s requirements at the start. For supplier registration, see our vendor registration checklist and company profiles for prequalification and vendor registration; for one contract, see company profiles for tenders.
Extra items for a bilingual profile
- Your official Arabic name and activity names, as they appear on your documents.
- Your preferred language order. By default, you receive one combined PDF with English first; Arabic first, or a separate file per language, is available on request.
- Any approved Arabic terms you already use with clients.
What to leave out
- Superlatives you can’t verify, such as “leading” or “the best”.
- Figures you can’t support.
- Expired certificates.
- Client names you don’t have permission to use.
- Prices, if your rates change; our cleaning company profiles page explains why.
- Personal data such as owner passport details.
How your information becomes pages
Our fictional samples use 4 pages per language, and every checklist item has a place:
- Cover: company name, logo and one line about what you do (items 1 and 7).
- About, vision and services: licence snapshot and service lines (items 1, 2 and 9).
- Capabilities, coverage and process: team, equipment, systems and areas served (items 3 and 4).
- Contact and documents: contact details, certificates and selected work (items 5, 6 and 8).
Larger packages split these across 6, 8 or 8–10 pages per language. See sample company profiles (all three are fictional companies), or look at a typical 8-page FM layout on our facility management page.
Printable checklist
- ☐ Trade licence details (legal name in English and Arabic, licence number, issuing authority, legal form, activities, year established)
- ☐ Service list, with your top three to five marked
- ☐ Team roles and supervision structure; headcount if you want it shown
- ☐ Main equipment, vehicles and systems
- ☐ Emirates, areas and site types you cover
- ☐ Valid certificates and policies, with issuing bodies and expiry dates
- ☐ Projects you have permission to show (type, emirate, scope, year)
- ☐ Logo (vector if possible) and brand colour codes
- ☐ Your own photos, at full size
- ☐ Contact details and the named contact or role
- ☐ Existing material: old profile, brochure, website text
- ☐ Purpose, reader and deadline, plus any page limit or format
- ☐ Bilingual only: official Arabic names, language order, approved Arabic terms
FAQs
What if we don’t hold any certificates yet?
The certificates section is left out, and the space goes to your services and capacity. Add certificates once they’re issued.
Can we include our clients’ names and logos?
Only with the client’s permission. Otherwise, describe the project type, location and scope without naming the client.
Can we send our information in Arabic only?
Yes. Send it in Arabic, English or a mix of both. Each language version of the profile is written for its own reader, using the names as they appear on your documents.
Which logo file should we send?
A vector file (AI, EPS, SVG or PDF) if you have one; otherwise, the largest PNG or JPG you have. Include your brand colour codes if you know them.
How current does the information need to be?
It should match your current trade licence and your valid certificates, and headcount and project lists should reflect where you are today. Once a profile is with buyers, refresh it whenever your licence, services or certificates change.
Have most of this ready? Send your trade licence details and service list on WhatsApp, and we’ll confirm the right package. Wondering about cost? See how much a company profile costs in the UAE.
Ready to start your company profile?
Packages run from AED 150 to AED 1,500, with no VAT added. Delivery times start after full intake.
WhatsApp or call +971 52 788 1408. We’re based in Abu Dhabi and work with companies across the UAE online.