How to write a company profile: format and sample outline
A UAE company profile usually follows one order: a cover, an introduction based on your trade licence, your services, how and where you work, proof such as selected projects and the certificates you hold, and contact details. Write each section from facts you can confirm, keep it short, and match the length to your purpose: about 4 pages for a first profile, 8 to 10 pages per language for tenders and prequalification.
Who reads your company profile
A company profile is usually read by someone deciding whether to shortlist you: a procurement officer, a facility manager, a main contractor or a consultant. They want to know quickly what you are licensed to do, what you deliver, where you work and how to reach you. Write for that reader, not for an award jury.
Before you start writing, gather your information with our checklist of what to prepare. If you are unsure whether you need a profile or a brochure, see company profile or brochure.
Company profile format: what to include, section by section
Most UAE profiles use the sections below in this order. Shorter profiles combine some of them; longer ones give each its own page.
1. Cover
Your company name exactly as it appears on the trade licence, your logo, one line on what you do, and a phone number or email.
2. About the company
Two or three short paragraphs: who you are, your legal form and licensing authority, the activities on your licence, the emirates you work in, and the year you were established if you want it shown.
3. Vision and mission (optional)
One sentence each, only if your company actually uses them. If you don’t have them, leave the section out.
4. Services
A grouped list of what you deliver, using your clients’ words and staying within your licensed activities. One line per service is usually enough.
5. How and where you work
Your capacity and coverage: team size by role, equipment if it matters for your sector, the emirates or sites you cover, and your process from enquiry to handover.
6. Why choose us
Three to five specific points a reader can check, such as response times you commit to, in-house trades or bilingual reporting. Avoid claims like “the best in the UAE”.
7. Selected projects or clients
Project type, location, scope and year. Name clients or projects only where you have permission.
8. Certificates and approvals
Only the certificates, approvals and memberships your company holds, each current and named exactly as issued.
9. Contact
One contact person with phone, email and office emirate, plus your website and WhatsApp if you use them.
Sample outline by page count
- 4 pages (one language): cover; about and services; how and where you work; contact. This is the order our three samples use, and it suits a first profile or a quick vendor registration.
- 6 pages per language: the same order, with services and capacity (staff, equipment, coverage) on pages of their own.
- 8 pages per language: adds a page for selected projects or a project table, and a page for certificates, approvals and policies.
- 8–10 pages per language: for tenders and prequalification, with wording aligned to one specific tender or client’s requirements. See what to include in a prequalification document.
Three sample profiles to compare
These samples were made for fictional companies to show the format. Each has 8 pages, 4 in English and 4 in Arabic, in the same order: cover; about, vision and services; capabilities, coverage and process; contact and documents.
Northbay Facilities · Facilities management
Open the sample PDF
Clearpath Cleaning · Cleaning services
Open the sample PDF
Cedarline Contracting · Contracting
Open the sample PDF
See all pages of each sample on our portfolio.
How to write each section well
- Start from your trade licence. Copy the legal name and activities exactly; every other page should agree with them.
- Write for the person comparing suppliers. A procurement officer or facility manager should find your services, coverage and contact details within seconds.
- Use short, specific sentences. “Daily cleaning teams for offices and residential towers in Abu Dhabi and Dubai” says more than “world-class cleaning solutions”.
- Include only what you can confirm. If you are unsure of a figure, a certificate or a client name, leave it out rather than guess.
- Keep the details consistent. Names, numbers and certificates should match your licence, your website and any portal where you are registered.
- Write the Arabic as Arabic. Both versions should carry the same facts, but each should read naturally rather than as a line-by-line translation. See bilingual company profiles.
Common mistakes to avoid
- Claims you cannot support, such as “leading”, “largest” or numbers you have not checked.
- Client logos or project photos used without permission, or photos of other companies’ work.
- Expired certificates, or activities that are not on your licence.
- Long paragraphs that hide your services and contact details.
- A single large file that is hard to open on a phone. Send a web PDF by email or WhatsApp, and keep a print-ready PDF for hard copies.
Company profile FAQs
How long should a company profile be?
Long enough for the facts you have, and no longer. Four pages in one language suits a first profile or a quick vendor registration; tenders and prequalification usually need 8 to 10 pages per language.
What should a company profile include?
A cover, an introduction based on your trade licence, your services, how and where you work, your selected projects and the certificates you hold, if any, and contact details. Vision and mission are optional.
Can I use a company profile template?
A template gives you a layout, but the content has to come from your own licence and records. Our three sample profiles show a page order you can follow; the companies in them are fictional.
How much does it cost to have a company profile written and designed?
With us, writing and design are included in every package: Starter AED 150 (4 pages, one language), Essential AED 450 (6 pages per language), Professional AED 850 (8 pages per language) and Premium AED 1,500 (8–10 pages per language). No VAT is added.
Prefer us to write it for you?
We write and design your profile in English, Arabic or both, from your trade licence and the facts you confirm. Packages: Starter AED 150, Essential AED 450, Professional AED 850 and Premium AED 1,500, with no VAT added. Launch offer: 20% off any package for our first 5 clients (add-ons at standard prices). Compare them on our packages page.
WhatsApp or call +971 52 788 1408. We’re based in Abu Dhabi and work with companies across the UAE online.